Press release writing Headline-grabbing PR
Using press releases to gain editorial exposure is a great form of advertising – and it’s free!
As well as the national and local press, there have never been so many specialist publications, trade magazines and online news sites. Press releases can also be included in company newsletters, used as website content and as part of your online marketing campaign.
Turning a story about your business into successful publicity requires skilful copywriting and a knowledge of what editors are looking for. By directly addressing readers’ concerns I can transform ‘your’ story into ‘their’ story. So, if you want publicity without the cost of a PR agency, I’ll write you a powerful press release that will grab the headlines.
