Search Engine Optimisation SEO for www
Search Engine Optimization (SEO) or Search Engine Optimisation as we here in the UK call it, involves specialist copywriting designed to improve your website’s ranking in the results pages for particular keyword searches.
In ye olde days (about 5 years ago) all a writer had to do was repeat the search term in the web text again and again. Now, however, search engines are more sophisticated and prioritise websites with relevant, well-written content, where keywords are incorporated ‘naturally’ into the text.
SEO copywriting, therefore, not only involves writing website content, but also other aspects of online marketing such as articles, catalogue descriptions and case studies. As an experienced SEO copywriter, I can give the search engines precisely what they are looking for, while simultaneously giving your customers a clear, compelling sales message.
